![]() Every combination of browser and operating system can have variations. An email opened in Gmail can look different depending on whether you’re checking your email in a particular web browser, the iPhone app, or on an Android device. ![]() Not only are there rendering differences across mail clients, but there can also be variations between versions of the same product.īrowsers and operating systems also play a role here. However, mail client compatibility is one of the biggest barriers to getting the most out of your email marketing efforts. Today, email is still one of the most important and effective marketing channels for both B2B and B2C companies. In this post, we’re taking a look at mail client compatibility, the barriers that get in the way, why it’s important, and how you can mitigate any issues. Meeting the variations across mail clients typically requires careful hand coding and rigorous testing – and that takes time and money. It’s also the reason why email creation takes up such a big part of marketing budgets. This alone makes delivering consistent, well-crafted emails a headache for most marketers. Even in 2021, we don’t have standards around HTML in emails, and that means that there are nuances between how an email shows up in Gmail vs. Email is like the Wild West of marketing sometimes: a lawless land that can be really hard to navigate.īelieve it or not, there’s no consistency in how mail clients handle HTML.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |