![]() The name of the YouTube channel should show its identity. Influencer marketing, whereby an influential individual in your niche with hordes of followers deliberately promotes your brand, products or services, is a proven way for businesses to attract people to their website. In addition to the domain, search on social media for the suggested name, just in case it might be used by a third party, preferably URLs of channel social media accounts with the name selected. Use Influencer Marketing to Attract Traffic Use trade shows as a means of handing out fliers and business cards, which has details of your website on them. Trade shows are a great way to promote your brand, build your network and attract prospects. Handing out business cards with details of your site’s URL printed on them at every opportunity to lure prospects to your site, is one of the most cost-effective offline marketing strategies. Good old-fashioned business cards are by no means dead and buried. PPC, where you bid on different types of keywords, is an easy way to promote your website to an audience who might not otherwise see it. As online marketing influencer Neil Patel notes, one of the basic ways to drive traffic to a business website is through paid campaigns.
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